Creative East Lothian

A directory of Artists and Designers within East lothian

Social Media -Why should you use it?

Why use social media?

Social media is becoming one of the main ways to communicate, spread the word and advertise your business.
Social media can strengthen your online presence by giving your customers a dynamic ever-changing feed of useful information.
Here are the following reasons why I think East Lothian’s Artists, Designers and Makers should use it…
digital WOM
1. Digital WOM : Social media is the digital word of mouth, except this time you are telling the world!
If your comment or tweet is interesting it will be shared and liked and seen by a large audience across the world within hours.
2. On the Go: You can do it on the go, while you are waiting for the bus or even on the bus. The majority of us have smart phones, so get your Twitter or Facebook app and get posting! Not sure how to do this? check out instructions here… Twitter: and Facebook:
bus tweeting
3. 24/7 : Social media is always working for you… No matter where you are or what you are doing, your tweets, posts and comments are being read. (even when you are sleeping!)
while you sleep
4. Have FUN and be you!: It can be great fun, you can show your human side and share things you like or think your customers would be interested in, it does not have to be all business!
5. Be a sponge: There is always more to learn… Social media is an ever growing matrix of information, functions and new platforms.
Check out Creative East Lothian on our Kilter, Twitter, Facebook and click follow at the bottom of this blog page to keep up to date, give feedback or ask a question.

About Lucy Robertson

Lucy is a textile designer currently doing a PhD in Sonic Textiles at Duncan of Jordanstone College of Art and Design, Dundee. Lucy also did her undergraduate degree at DJCAD, her final honors collection can be viewed at In between her undergraduate and PhD Lucy worked as a science communicator, artist in residence and enterprise executive. Find out more here:

One comment on “Social Media -Why should you use it?

  1. Docblogger
    October 30, 2013

    Thank you – Monkeyteers will be trying to put all your tips into practice and keep up to date on all the monkey business channels.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: